AI AND SOCIAL MEDIA: COMPATIBILITY ANALYSIS

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Artificial Intelligence is the major technology that is compatible with every field of business processes. The use of artificial intelligence has made every business operation error-free and smooth. AI has made the execution of operations very convenient and easy-going. Now, without AI technology running a business organization is impossible. If you want to survive in the market, you have to rely on artificial intelligence. Today, we will discuss the compatibility analysis of Artificial Intelligence and social media.

SOCIAL MEDIA

1. SOCIAL MEDIA MARKETING IS THE LINKING PIN

Social media marketing is the major linking pin between Artificial intelligence and social media. Marketing is the base of brand positioning. Social media is the major source of leads and potential customers. In fact, today social media has contributed a major portion to the sales of business organizations. Social media marketing has become the major field of digital marketing due to its reach and influencing power. Marketers and business organizations are relying on social media so much that today every possible business activity is associated with social media. Social media marketing has a high level of growth. As a result, AI-powered technology is being introduced for enhancing the results of social media marketing.

2. CUSTOMER RETENTION IS THE FOCUS

The customer is the major focal point for which all major business management functions are planned and executed. Business organizations perform all their operations to get more and more customers for their products and services. Their ultimate goal is customer retention. Social media is the major source of customers and leads. Artificial intelligence has algorithms and functions like data management, 24/7 communication ability, social media platform activity management, search engine optimization activities, and many more. Hence, AI makes it convenient for marketers to achieve customer retention.

3. CHATBOTS ARE VERY USEFUL

Chatbots are one of the most trendy and useful AI-based technologies which prove to be very helpful in executing communication operations on social media. A chatbot is very helpful in handling promotional communication with the audience on social media. Chatbots are also very convenient in handling customer queries and grievances. They are very capable of pitching potential customers in a professional manner. Chatbots can handle communication processes 24/7, which is quite difficult for human beings. Chatbots have enhanced social media’s worth and ability. This AI-based technology has a great contribution to effective social media marketing.

4. AUTOMATION IS NEEDED

In today’s fast and modern life, automation is a very much-needed technology. Automation makes it very convenient and easy to execute various professional and nonprofessional tasks. Artificial intelligence has given automation a growing road ahead. AI has made it very easy to use and access automation. AI has designed automation with reasoning and deep learning algorithms. The need for social media is very evident in today’s marketing function of business management.

Because of AI-based technological tools like Canva, Rytr, Inflict, Writer zen, AISEO, Keyword research, SEMrush, Go So and many more, executing social media functions has become very easy and convenient.

5. AI HELPS IN CONDUCTING SWOT ANALYSIS OF YOUR SOCIAL MEDIA CHANNEL

Artificial intelligence is very much capable of conducting a SWOT analysis of a social media channel. Today, social media has become a big marketplace. Like the traditional market, the social media market is highly dynamic and competitive. SWOT analysis means Strength, Weakness, Opportunity, and Threat analysis for an organization and platform. Artificial Intelligence based tools like SEMrush, SEO Tool Adda, SubPals, and AHREFS are very useful and reliable for conducting a SWOT analysis of your social media channel.

These tools can be helpful in conducting a well-planned and controlled SWOT analysis for your social media channel. This proves that AI and social media are ideally compatible with each other.

FINAL WORDS

Social media and artificial intelligence, both are very essential for a successful marketing function of a business organization. Both of them are compatible with each other. Both of them together will do a phenomenal job.

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