What Moz Pro Consider While Calculating Keyword Difficulty


Keyword difficulty is calculated in SEO. The term “keyword” refers to a search term used on Google or Bing. When calculating the difficulty of keywords, Moz Pro takes into account three factors: Competition, Difficulty and Local Search Volume.

Keyword Difficulty

What are the basic things which moz pro consider while calculating?

It is important to remember that Moz Pro only looks at the first 3 characters of a keyword when ranking it. So, if you are targeting a keyword with 7 characters, your campaign would appear as though it is targeting a 7 character keyword when compared to a 5 character keyword. However, this does not mean that your entire campaign should be geared towards long keywords. Moz also takes into account the competition for a given keyword and how often people are searching for it. 

Since Moz Pro only looks at the first three characters of a keyword, you want to make sure that your keywords are short and memorable. You can use tools like Keyword Planner or SEMrush to help you find keywords that fit this criteria. Additionally, you can use Google AdWords Keyword Planner to see how competitive your keywords are and what other advertisers have been bidding on them.

How are these considerations weighted when calculating keyword difficulty?

When Moz calculates the difficulty of a keyword, it takes into account a variety of factors. One of the most important is how much competition the keyword has. The harder a keyword is to rank for, the higher its difficulty rating will be. 

But how do other factors weigh in? Here are a few examples:

  • The number of monthly searches for the term on Google
  • The average monthly search volume for the term on Google
  • The percentage of monthly traffic that is organic (i.e., not paid) for the term
  • The percentage of monthly traffic that is click-through traffic from websites that have the term as a meta tag or anchor text in their content

When and how does moz pro decide what to stop considering?

When Moz Pro assigns a keyword difficulty score, it considers factors like how competitive the keyword is, how much AdWords spend has been allocated to it, and how many monthly searches it receives. However, Moz doesn’t stop considering keywords once they’ve been given a difficulty score; instead, it continues to monitor them for changes (like more spending or more monthly searches) that could impact the score.

Moz Pro considers different factors when calculating the keyword difficulty.

One of the factors that Moz Pro considers when calculating the keyword difficulty is the competition. It takes into account how many other websites are targeting the same keywords as your website, as well as how much competition there is for those keywords.

Moz Pro also considers the popularity of the keywords. It looks at how often people are searching for the keywords on Google and other search engines, as well as how popular they are overall. This information can help you determine whether a keyword is worth targeting or not.

If you’re looking to target a specific keyword, Moz Pro can also help you find related keywords with lower difficulty. This is done by using its Keyword Difficulty Explorer tool. This tool allows you to see how difficult it is to rank for a given keyword based on where it appears on Google. This information can help you choose which keywords to target firs


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