SEO audits are a great way to outperform your competitors, identify opportunities within your website, find and fix exit points, and improve customer experiences. Technical SEO audits, on-page SEO audits, and off-page SEO audits should all be done on a regular basis.
What is the purpose of an SEO audit?
An SEO audit is a procedure for examining your online assets to ensure that your website is performing as well as it can in search results. This entails determining your strengths and successes, which you can then use to scale up or down.
- There are mistakes to be made and low-hanging fruit to be snatched.
- What isn’t working should be avoided.
- What SEO technology isn’t working and must be fixed.
The problem is that there are so many aspects to SEO that it can quickly become overwhelming. In this post, we’ve broken down the SEO audit into ten core steps, but if you have a large website, you might want to consider categorizing your SEO audits. Continue reading to learn about different types of SEO audits.
Types of SEO:
If you have a large website, you might want to think about the different types of SEO audits so you can priorities them or divide your SEO audit into sections.
SEO Content Audit
This refers to finding ways to improve the accuracy, freshness, and quality of the content on the pages where you want to boost traffic or rank. Here, Google E-A-T is your guide. Later in this post, we’ll go over how to update and refresh content. This type of audit could also include identifying opportunities to optimize for the featured snippet, the frequently asked questions section, and passage ranking.
Audit of on-page SEO
This type of SEO entails ensuring that a page’s backend elements are optimized for search crawlers. Meta descriptions, Meta titles, image alt text and compression, and more would all be checked during an on-page SEO audit.
- On-page SEO keyword placement checklist
- Here’s a link to our on-page SEO checklist.
Audit of Off-Page SEO
An off-page SEO audit entails examining other pages and even domains that link to the pages you want to improve, as well as the quantity, quality, distribution, and regency of these links.
SEO audit on a technical level
On-page efforts such as image optimization will be included in this type of SEO audit, but performance metrics such as site speed and security will be the focus. A technical SEO audit will reveal opportunities to fix, remove, or reorganize code, prevent spam, and migrate from HTTP to HTTPS, among other things.
Audit of local SEO
Local SEO refers to a set of techniques that can help your company rank higher in local searches. A local SEO audit will be smaller, but it will still include elements from the other audits in terms of listings (off-page), content, on-page, and technical (site speed and security). For any type of SEO audit, you can hire the best SEO services.
SEO auditing software
You’ll need some tools to complete the SEO audit we’ll be covering in this guide. These are some of them:
- Search engine optimization software: Any SEO software that is worth is important. Ahrefs, Moz Pro, and SEMrush will all have a site audit or site crawl tool that will allow you to crawl your website and determine not only its general search health, but also any common inefficiency that are dragging down its organic performance. They also have a plethora of other tools, such as keyword research tools and backlink profiling tools. Before attempting a full SEO audit of your site, I would recommend downloading at least the free trial version of one of these tools.
- Google Search Console (formerly Webmaster Tools) can be used in a variety of ways for SEO auditing, including keyword research, organic CTR, technical fixes, Core Web Vitals, and reindexing any pages that have been reoptimized as a result of your audit.
- Google Analytics: Because the goal of an SEO audit is to increase traffic to your website, you’ll need Google Analytics to track the results of your efforts. This will also assist you in prioritising your action items based on which pages receive the most traffic or have experienced significant traffic drops.
- Page speed tools: Google’s Page Speed Insights and GTMetrix are both free and reliable page speed tools.
Checklist for an SEO audit
We’ve compiled a checklist for a fairly well-rounded SEO audit that incorporates technical, off-page, and on-page SEO:
Some important steps that you need to include in the SEO checklist:
- Identify opportunities for link building.
- Find out the possible ways to improve your data architecture.
- Find (and fix) thin content, as well as duplicate content, and perform a keyword optimization scan.
- Metadata should be optimized
- Identify opportunities for page updates.
- Analyze the page speed
- Check for any errors on the site.
- Switching your platform from HTTP to HTTPS is a good idea.
My Final Words:
In this blog, we have discussed SEO audits. I hope now you have cleared all your doubts about the same. if you are facing any challenges in your SEO audit then you can hire a professional SEO services provider who will do the complete process for you.