How often do you hear someone saying to optimize a client’s website for voice search? If you don’t know much about it, then you might be missing out on some great opportunities.
Voice search has become a major trend in recent years. According to Statista, over half (52%) of smartphone owners use voice assistants every day. And according to eMarketer, the number of searches performed via voice assistant devices is expected to reach nearly $1.5 billion by 2020.
Google’s new voice search feature is great for those who prefer to talk instead of typing.
After all, isn’t Google already indexing websites for voice search? The answer is yes, but Google has only recently begun to roll out its new feature.
Voice search optimization is becoming increasingly important because it allows users to access information without having to type or navigate through menus.
In addition, it provides a convenient way to get things done, such as ordering food or booking flights.
In addition to being able to search using voice commands, Google also allows you to speak into your phone and listen to audio snippets from web pages. This means you can now ask Google questions without having to type them into a search bar.
Top Ways to Optimize Website for a Voice Search:
Google announced that its mobile search would start using speech recognition to provide answers to queries. This means that you can now ask questions through your phone or tablet without typing anything.
Voice search is changing the way we interact with the web. In order to optimize a client website for voice search, you need to identify the keywords that are being searched for. Then, you need to create content that is optimized for voice search.
Below mentioned are some of the practical ways to optimize the client’s website:
1. Use Google’s Keyword Planner Tool:
The first step in optimizing your website for voice search is to use Google’s keyword planner tool.
Keyword research is an important step in optimizing your client’s website. Make sure that you add relevant keywords throughout your content. Try not to overdo it though; if you have too many keywords, search engines might think that you’re trying to manipulate rankings.
This tool allows you to find out what keywords are being searched for on Google and how many searches they receive per month. You can then use this information to determine if your site is optimized for these keywords. If not, you can use this data to create content that targets these keywords.
2. Use Relevant Content:
Once you have determined which keywords to target, you need to make sure that your content is relevant to those keywords. Create easy-to-read, conversational material. 9th-grade writing is best for an automatic voice reader.
If your content isn’t relevant to the keywords, people won’t click through to your site. In order to ensure that your content is relevant, you should use the keywords that were identified in the niche you’ve created content that is relevant to the keywords, you can optimize your bespoke web design agency for voice search.
3. Add Audio to Your Page:
Audio content is great for voice search. People love listening to podcasts and audiobooks while they’re driving, walking, working out, etc. So if you want to optimize your site for voice search, make sure you include some audio content.
It is a great way to increase engagement and keep visitors on your site longer. People who hear the words spoken aloud are much more likely to remember them than those who read text only. Adding audio to your page will help you rank higher in voice search results.
4- Create a Landing Page:
A landing page is a web page designed specifically to optimize a client website for your business. It should include a clear call to action that encourages people to take action. If you’re looking to get leads for your business, you may want to consider creating a lead capture form on your landing page.
5- Increase the Website Speed:
It is more likely that people will use their microphones instead of keyboards when doing voice searches on mobile devices. Efficiency is essential. Optimize your website’s performance so it loads fast.
On mobile devices, Google voice search is available. It’s only reasonable that pages that take hours to load on mobile won’t rank well.
Fixing your mobile website loading time will always help you. It is, however, especially significant in the case of voice search optimization.
When a search engine sees your site offers a realistic solution to a user’s inquiry, it will reward you with a higher ranking in the search results. Make sure all of your metadata is being used and that your site is optimized.
6- Use Google Analytics:
Google Analytics is a free tool that allows website owners to track how visitors are using their site. This includes what keywords they used to find your site, where they came from, and how long they stayed on each page.
You can use this information to improve your site’s SEO (search engine optimization) and make sure that your clients are finding the content they need.
7- Make A FAQ Section:
A FAQ page on your site is beneficial for SEO, and it’s true.
What better way to answer the most often asked questions than by creating frequently asked questions? Voice searchers inquire who, what, where, when, and how. Therefore, it is essential to optimize a client website by having all these questions.
Using the customer and SEO data you’ve gathered, you may create a frequently asked questions page, include FAQs on your home or services pages, or write blog entries that comprehensively address the most common questions your audience has.
When it comes to SEO, experts recommend developing content that meets the demands of your audience, and the best example is a FAQ.
Questions and answers are the most crucial part since it is the heart of voice search!
Conclusion:
Voice search optimization is becoming a major part of our lives. According to Google, over 50% of searches now happen through voice commands. This means that businesses need to adapt their websites to suit these changes.
You can optimize your client websites for voice search by using keywords and phrases that are relevant to your audience. This way, they’ll be able to find exactly what they want without having to type anything.
