Throughout the different sectors, the Covid-19 pandemic compelled businesses to accelerate their digital transformations to compete effectively and remain relevant. As the business world and its customers continue becoming more digital-oriented, your organization’s success is dependent on your tech transformation strategy.
According to a survey by Statista, in 2022, companies are expected to spend approximately $1.8 trillion implementing digital transformation technologies. The survey further projects this spending to rise to $2.8 trillion by 2025.
Digital transformation involves fundamental changes in how your company runs, interacts with clients, and communicates. Simply put, it’s disrupting the “conventional” operational approaches to becoming more tech-savvy. It also fosters a digital culture and upscaling your team’s skill sets and capabilities. Here’s a detailed tech guide to transforming your business this year to align it to where your target audience has shifted to:
1. Define Your Company’s Vision and Goals
When digitally transforming your business this year, the first thing to do is assess problem areas. You can achieve this by identifying workflows in which your company encounters challenges, technological, or skill set gaps. Before listing the tech tools and resources you’ll need to streamline and transform your problem areas, you must outline your company’s vision and objectives you hope to achieve with digital transformation.
For example, you may want to concentrate on developing a seamless onboarding experience for your clients instead of prolonged employee training. Once you’ve clearly defined your ultimate goal, develop a thorough action plan with crystal-clear steps. Having a comprehensive blueprint will aid you in deciding the processes, systems, and skill sets you’ll require at each stage to develop potential workflows for your digital transformation endeavour.
2. Source the Necessary Resources and Functional Expertise
Your staff must possess fundamental tech skills and knowledge to help transform your business digitally effectively. If your team’s tech skills and literacy is limited, ensure you develop a training program to assist them in staying updated on the latest tech trends.
Additionally, you should consider outsourcing some of the digital transformation resources and expertise from external consultants. Leveraging a diverse group of individuals can offer extra value in experience and industry expertise. Ultimately, this will streamline your digital transformation plan and assist your company in realizing the benefits of digital transformation in the long run.
3. Select the Right Tools for Digital Transformation
Implementing a digital transformation strategy can be challenging, and if you do it the wrong way, you can easily waste time and resources. That explains why you must select the right tools to optimize your tech transformation strategy’s ROI.
For instance, you can leverage test automation tools to automate certain aspects of your business. Ultimately, selecting the right tools for digital transformation can make it easier for your team members to learn about the new systems. Consequently, this renders the digital transformation process smoother and reduces employee resistance.
4. Develop a Unified View of the Client
Avoid the delusion that you’ll have to do away with everything when implementing a digital transformation strategy and begin from the ground up. Instead, you’ll need to connect your business data and workers to develop a unified view of the client. By doing so, you’ll place yourself in a better position to understand your target audience’s pain points and customize the experience that satisfies their needs.
For instance, if you’re operating a restaurant, you can collaborate with a tech startup to streamline delivery rather than marketing your delicacies aggressively. Through such partnerships, you can devise a more effective way to satisfy the needs of clients who prefer ordering, particularly during the pandemic. Ultimately, this will allow you to leverage technology in transforming your business this year.
5. Prioritize Corporate Change Management
You can’t expect all the above strategies to effectively facilitate digital transformation in your business if you don’t have an effective change management plan. Many digital transformation endeavours initiated by different companies often don’t succeed because of this aspect. Therefore, any successful digital transformation strategy must prioritize corporate change management to accommodate evolving business needs and the cultural change that may result from those disruptions.
Final Word
Implementing a tech transformation plan for your company doesn’t have to be overwhelming for you and your team. Using this tech guide, you can easily and effectively transform your business this year.
