The eCommerce industry is growing day by day. Every week, new technology or feature is introduced in the fashion industry. Consumer buying behaviour is transforming daily, and since the pandemic started, the demand for affordable clothing has been rising. And if you are running a clothing brand, then you should be keen on the trends that are up-rising in the apparel industry.
Every a while, there are certain new looks and styles in the clothing industry leading all the clothing brands to follow the trends to cater to the need of consumers. By following consumer demands, you can open up to a number of opportunities in the market. The process of eCommerce operations is evolving from time to time. In this blog, we will look over the 05 trends that are here to stay in 2022, and these trends will rock the e-commerce fashion industry.
The Rising Trends in The Ecommerce Apparel Industry
Here are the number of trends that are rising continuously in 2022. Let’s get started.
The rise in mobile shopping
Unlike the previous times when customers are bound to shop physically from an outlet or shop, the consumer finds it easier to shop online. According to research, eCommerce growth is expected to cross $845 billion by 2022.
E-commerce brands are making their website and apps more accessible and friendly to provide their consumers with all the knowledge they are looking for. But still,a vast number of consumers feel like online shopping lacks some flexibility features. For some, it lacks information or functionality.
So, to make it easy for your customers, you should focus on making your website and application more friendly, as this directly reflects your customer’s shopping experience and helps drive a higher conversion rate.
The rising diversity
The rising diversity is also a significant trend that many brand0s follow compared to the previous times when the clothing industry was all about making some specific sizes small, medium and large. But not anymore. Brands are working over huge diversity, like catering to the consumer who is looking for T-shirts exceeding the XXL sizes.
And this change in diversity has resulted in a counter-productive result, while it has also helped cover a new customer base. So, to increase your brand scope, you can increase the diversity of your clothing line. Based on research, it is evident that the newer generation customers are more likely to shop from brands offering higher value and variety.
So to keep up with the market, you can increase the diversity of your clothing brand, you can offer new sizes, or can increase your clothing offerings like introducing a new clothing line would help you in gaining a new customer base resulting in increasing your conversion rates.
As you will be targeting a new customer base, it would help your brand grow and grab new opportunities in the apparel industry.
Customization / Personalization
Customization and personalization play a significant role in the apparel industry. Lately, customers like to create a personal touch to their dresses. The retail business returns $20 on every $1 they invest in the personalization approach. There is a huge class of consumers who are willing to spend more on the idea that they will get a product with personalization that is exclusive to them only.
The customer base of fitness clothing looks for clothes that are perfectly slim fit according to their body, so in this case, you can work along with a fitness clothing manufacturer and produce a custom clothing line for your consumer base.
As an apparel brand, you can also offer a personalization option to your consumers where they are free to shop for themselves by putting the value they are looking for. You can offer them custom clothing and partner up with a manufacturer, who can create custom T-shirts, jackets, jeans or any dress you are offering to your consumers. This way, you can collect the customer requirements about what they are looking for and then forward your needs to the clothing manufacturer and cater to different customer bases all at once.
If you are familiar with the internet, you will most likely know about voice searching. Some of the most common voice assistants are Siri, Alexa, Google Assistant, and Cortana, which are the major players invoice searching. People consider it easier to search queries through voice search.
And for this and years coming ahead, consumers are expected to pass commands to artificial intelligence tools, i.e., voice assistants. To tackle the situation, more prominent brands like NIKE, Uniqlo, and ASOS are using voice-based interfaces to provide maximum assistance to their consumers and provide them with an easy interface for shopping.
So likewise, you can also create voice-based assistance for your brand’s website that will help your consumers with the flexibility of easy and hassle-free shopping.
You know, chatbots are the new normal, acting like actual people making sales. Based on a report, around $112 billion in sales will be generated through chatbots by 2023, making chatbots a handy and necessary player.
The Meta messenger, a version of a messenger, is specifically designed with features to accommodate eCommerce business needs. The chatbots on the eCommerce website are becoming an essential tool to cater to the customer’s needs and queries immediately without any human intervention. It helps in providing a whole new level of shopping where customers can get answers to their questions in just a few seconds and when they feel well-informed, they are all set to make the purchase. Chatbots can be beneficial in aiding shopping experiences for your consumers.
Shopping on social media channels
Social media channels are another major player that is becoming a whole new e-commerce platform for shopping. The sales from social media are expected to upshift from $37 billion to $52 billion by the year 2023. And by the year 2027, social media sales are expected to cross $600 billion.
All around the world, social media channels have become an essential benchmark for shopping customers. There are multiple social media platforms like Snapchat, TikTok, Instagram, and Facebook are becoming a widespread interest for consumers to shop online. Online shopping e-commerce platforms are integrating with social media like TikTok.
So, you can integrate your social media platforms with eCommerce platforms to ensure hassle-free shopping for your customers.
Omni channel is the way forward
Compared to 2019, there wasa 21% rise in online shopping and the slack is rising yearly. Because online shopping is a more convenient option for shopping for customers, based on this increase, the brands and businesses were put under tremendous pressure, so they integrated the retail shopping options to tackle the situation.
Likewise, a number of brands and businesses are turning their business into Omni channels like direct to the consumers to cater to their needs. In 2018, Zara, a multinational brand, used an omni channel strategy by opening a click and collect concept whose main aim was to open a physical store that is a dedicated area for online purchasing.
Moreover, they also integrated different payment options that other consumers use.
So, likewise, to stand along with your competition, you can integrate your e-commerce store with different payment methods or implement other strategies. Turning your business module to the Omni channel method will definitely improve its growth rate.
Technology-aided hardware information
The more prominent eCommerce fashion brands use machine learning, virtual reality, wearable technology and augmented reality, fitting rooms and drone delivery to attract consumers. Using such technologies, the Rhone Apparel noticed that their conversion rate increased from 3.7% to 9.8%, which is asignificant success.
For example: If you are selling a fitness brand using technology-aided software and machine learning, you can make the best use of such programs by providing your customer with a platform where they test a product virtually.
As they say, AI and machine learning are the future, and it is true. Using AI, machine learning, data science, and attribute mapping can be used to better understand the human body in terms of shape, measurements, height, width and preferences. You can work on these subjects to make it easy for your consumers to shop in your online physical store.
Tips for creating a top-notch experience for your e-commerce business
Here are some suggestions for creating an impressive brand image for your consumers.
- Grab all opportunities to cross-sell your products over different platforms.
- Work on appealing product images and descriptions that create a sense of attraction in the products and catchy CTA (Call to Action.)
- Build a responsive web design so that the customers visiting your website find it easy to search and surf.
- Make sure to use high-quality content, whether in the form of images, text, blogs, articles, pop-ups, alerts or anything. With an attractive UI, your customer will likely stay on your website and shop from you.